The Story Behind the Sockel

We created the Sockel to solve the problem of lost socks.  We are active and outdoors as much as possible, and many of the activities we enjoy require specific socks. Specialty socks can get expensive, making one lost sock all the more frustrating. Searching, matching, and pairing socks is not our idea of fun. Before Sockel, and despite our best efforts, we often ended up with a lost sock, which felt frustrating and wasteful.

 

We needed durable sock holders that were easy to use, easily visible in the laundry, with a functional and minimalist design. Nothing on the market was quite right. In 2018, we made our first prototype. Through testing and multiple iterations, we developed a sock holder that is easy to use, made with high quality materials, and a functional design.  We were awarded our first patent in 2020.

 

We are based in Vermont, making life and laundry easier in this simple yet mighty way.